Handling social media responsibilities could be a tough job sometime (ask me)! The moment of sheer happiness is experienced when something that could ease out the operations a bit, comes in to the picture. If you are one of those challenging souls who are always looking for ways to stay at the top in social media front, here are a few tips that are going to help you out.
1. Always Resize Images
The most popular media to share over social media sites is images. However, the thing that needs to be focused upon is that each of the social media platform has its own preferred dimensions. Now, if you resize each of them individually, you are going to waste a lot of your time.
This is where some fantastic image making tools come in to the picture. You can find several easy-to-use image-sizing tool that make the image resizing and retouching task utterly easy. You can do this for all social networks such as Facebook, Google+, LinkedIn, Pinterest, Slideshare, Tumblr, Twitter, Vimeo and YouTube.
2. Use a single Dashboard For Performance Analysis
For any marketer, the performance of social media is evaluated best when you there is increase in overall ROI. It is important to measure the impact of strategy and overall ROI through analytic tools. The tasks can be analyzed easily when you know that you have tools like Cyfe and Numerics. These dashboards let you group and monitor all your analytics at one place.
You can have a look at the likes, views, traffic and the clicks received over the content posted over different social media. Considering how often do things change in social media front, one needs to stay updated with what content is trending and what manages to appeal the visitors the most. So, with a single monitoring tool, you can save time and at the same time stay updated.
3. Stay Updated about the Influencers
People make decisions regarding buying a product or service based upon the reviews offered on social networks. A major segment of customers rely majorly over the influencers. Influencers are the people who have hundreds and thousands of people following their content. Since, these people are good at building relationships and engaging audience. By finding the right influencers for your brand, you can offer a wide exposure while driving traffic to your site and generating more sales.
To find influencers, you can rely over tools such as Brandwatch and BuzzSumo. Based upon the parameters such as brand mentions, these tools let you garner audience.
4. Start Uploading Multiple Videos At Once
Images alone cannot engage the audiences in the same way as videos. Videos are attractive and engaging, which is why you need to ensure that your content encapsulates this particular element in the perfect manner. It is best when you create meaningful and engaging websites and post it to not only the YouTube channel but also to other social media platforms.
Now, posting each of them to individual account and then monitoring the engagement is time consuming. With some fantastic tools such as TubeMogul you can upload and optimize videos at several websites at once. You can track the performance of video across each platform and know which platform is offering maximum engagement, likes and shares.
5. Schedule the Posts
One of the biggest challenges for any marketer is to take out time for posting over the social media sites on daily basis. Posting not even for a single day can affect the social media engagement greatly. So, the best thing you can do is to fix a particular time slot in a week when you can spend time in scheduling posts over a various social profiles.
With social media scheduling sites such as Hootsuite and Buffer, you can simplify the scheduling and posting process. You can link your Facebook pages, groups, Twitter account, LinkedIn profiles and Google+ pages etc. to the scheduling platform.
With these simple yet easy to follow steps, we are sure about one thing that your social media performance is going to witness a drastic rise.