One thing that you all must be knowing by now is that Email marketing is doing great and is here to stay. Despite the constant innovation and advancement in technology, email marketing has managed to stay in pace and come out as a strategy to rely upon. With 2015 already in its glory, there is need to reconstruct the email marketing strategy and overcome the issues such as overloaded inbox. Through this post, we will be letting you know about the top 5 email innovations that you should try out while planning your next email campaign.
1. How About Text to join:
With the facility called, Text to join you can make visitors sign-up for your email list by sending a text message. This has been termed effective for accumulating email addresses at a physical location or as a call-to-action strategy in case of traditional media ads. All you need to do is to make the sign up form read “Text SIGNUP to 1111 and avail special offers!”
2. Integration of Email & Display:
We are here talking about integrating email and display advertising to deliver personalized ads for the time when customer is very close to making the purchase. This is when you will have to make use of automated triggered emailing. Marketers can utilize this tactic for increasing the customer base and enhancing the conversion. However, it is important to keep in mind that this integration is going to work only in two situations. Firstly, when the user is aware about the product or service and secondly, when the user has made his mind and is close to the purchase. You can utilize software specialize that let you serve ads directly into your emails. You can additionally, re-target the email ads depending upon the site activity.
3. Surveys can help:
As an e-commerce company, conducting emailing activities from time to time, is a must. One way of garnering attention of the audience is while reviewing the subscriber’s choices and preferences. Make sure that you constantly follow the subscribers and understand what they liked about the product. This way you can know the reaction of different subscriber’s towards your product or service. You can conduct surveys as a part of the automated emails to know customer preference. With in-built CSS forms, in coming future, one could expect the subscribers to take the survey directly in the inbox.
4. Transactions within Emails:
Are you surprised or puzzled how this could be done? If yes, then read about the Google’s new feature Google Wallet, that allows you to transfer money through email. All you need to do is to click over the dollar sign and add requisite payment method to the email. Many other email technology providers have taken a step ahead and are offering facility to the e-commerce customers for secure checkout within the inbox. With this innovation, you can expect the checkout process to ease out significantly.
5. Integrate the Ratings & Reviews:
Welcome to 2015, where there is no need for you to visit the landing pages of websites to review or rate a service through never ending descriptions. Considering the introduction of several new tools, you can review the product or service within your inbox without the need to navigate to landing pages. If you see, giant retailers like Amazon have already started embedding reviews and ratings in the customer feedback emails sent by them.
To sum up, we would say that for innovative yet successful email marketing, you will have to rely upon factors such as behavioral re-targeting, creative forms and action buttons within emails. You should be ready to personalize campaigns depending upon the individual behavior.