“Hey! Did you check out A***n’ Facebook page? You should start following them, man! They are posting some pretty cool stuff.” This is what most of the Facebook users discuss with each other and it is this discussion that has made Facebook a popular medium for the brands to reach the masses. To make sure people mention your brand or business in their discussions, here are some strategies that you should start following.
1. Take Advantage of Ongoing Festivals & Events
Keep an eye over the major ongoing and soon to be launched events. For instance, when you know world up is near, no matter what sort of brand you have, you can initiate some fund game posting related to World cup. This way without having relevance to the event, you will be able to garner attention.
2. Let the Fans Explore Your Funny Bone
People visit social media sites to relax and hence love to follow the pages that post fun things. Make sure you let the visitors explore your funny side. You do not have to post some cheap jokes instead post something very light yet amusing.
3. Use Social Media for Customer Service
Most of the brands love to post recent products and updates over their Facebook page. However, only a few of them actually manage to respond to what the customers ask for, in the form of messages and comments. You do not have to make Facebook as the main support cell. It is just that you should make sure that you are responding to the comments and messages posted by the customer.
4. Try to be Consistent with the Posts
Have a look at the Facebook page maintained by Disney, you will see that they are very consistent with the posts. They make sure that at least one post is posted every day. Being consistence keeps the client up to date with the brand. Make use of multiple hash tags for better engagement.
5. Creates Vines & Videos
Despite being 100 year old brand, Oreo still delights its fans with fun and interactive videos and vines posted over Facebook. Go ahead and create videos to offer your followers something out of the box and innovative.