The essence of a landing page is to help the website in bringing the focus of audience to a particular segment. However, most of the websites these days have started considering them as a mere tool for garnering targeted traffic and to make conversions. It is this particular element that makes the website have leak points from where the visitor leaves.
The only solution to this problem is to create a dedicated landing page that manages to engage all sort of traffic the website is receiving. No matter what source (Search engine, social media page or blog) the visitor is coming from, a customized landing page can engage them very well.
1. Email List Opt-In Landing Page
Not many of you must be knowing that the most appropriate spot for placing email subscription is neither over the homepage nor the side bar, in fact it is the landing page. With dedicated email list opt-in landing page, you get the opportunity to explain the visitors how they can benefit from the subscription that too without any distraction.
How to set up the perfect landing page:
– You need to start with a Call-to-action statement that describes the benefits offered.
– Describe the people what all they receive once they provide their email address.
– For the offers such as free downloads and free subscription, you need to put a related digital image. The image should manage to draw attention to the offer instantly.
– The most important part i.e. your subscription form should be short and straight forward. Adding complicated fields might irritate the subscriber and he might leave in between.
2. Start Here Landing Page
Your website is like a directory that holds several pages, each of which takes the audience to a different route. It is a single website that portrays your brand aesthetics, services, products, policies and offer discounts. When a visitor reaches your website for the first time,there are chances for him to land somewhere that is not relevant. However, with a customized ‘start here’ landing page, you can make sure that they reach the point they want to.
How to set up ‘Start here’ landing page:
Using a ‘start here’ landing page helps the first time visitors to find route to the paths where they want to reach. You can make them reach an introduction page that previews a welcome message with basic knowledge about the website and business. Even a welcome video can be added here.
Next thing is to provide the visitors with page that might be relevant to them such blog posts, FAQs and subscription page.
3. Social Media Visitors Landing Page
Social media sites manage to navigate the users to specific websites. When a visitor finds something captivating over Twitter, Facebook or any other social network, they click the respective website link. In most cases, the landing page is the homepage, which might not seem that appealing. Sending traffic to a customized landing page is comparatively a better idea than homepage. The page should address where the visitor has come from and what information they have.
How to set up the landing page:
Those who have reached a website from a particular social networking profile, wish to directly land over the pages that display the information looking at what they reached the website. Make sure that the page displays relevant call to action for drawing attention to the information. You can use CTA’s that draw the visitors to anyhow subscribe to your posts or connect with the blog.
4. Content Guide Landing Page
Content is a major component of any marketing strategy. So, no matter if you are running a personal blog, vlog, article database or an informational site, you can draw attention through the content by organizing it in the best possible way over the landing page.
The visitors can use the search feature for finding relevant information over the topics of interest. However, there is still some content that fails to seek attention of visitors. This problem could be rectified when you land the visitors over topic specific pages.
How to set up content specific landing page:
Creating content specific landing pages is an easy task. You need to start while analyzing the topics that you could display over the landing page and then create specific page for each of them. You can give a brief about the topic and directly link it to related content and videos.