Social media is the king when it comes to building brands. No matter how much you invest in your business advertisement, without social presence it is not going to reach the peaks you expect it to reach. Hence, including social media as an essential part of your marketing strategy is a must. With a little knowledge you can start the process but not expect to deliver the same results as an expert can do. However, for all those who have confined resources, it is best when they start on their own and when resources are available, they can hire someone experienced. As an amateur social media optimizer, the most essential thing is to distinguish between right and wrong practices. You cannot expect to deduce results until unless you know that you are on the right track.
Being an amateur who is still trying to lay hands over the right social media tactics, the best you can do is to research for the practices that rule the world of social media marketing. Keep some handy tips with you to get your strategy off the ground. In case, you are about to land your brand or website in the market through social media, then you need to make sure that you are doing something more than adding a new post every day. For encouraging engagement, you will need to make sure that you are coming up with something that the audience has been looking for, since a while.
For some guidance regarding the practices that you should be following and those that you should not be, have a look at the info graphic below.